By the time you’ve hit 30, you should have an established skin care regime, but now is the time to up your game. Using high-quality products with plenty of active ingredients will make all the difference. The collagen in your skin has begun to break down, and your skin is producing less oil, so you want to look for rich formulas that are really hydrating. If you haven't yet, you should be introducing vitamin C to your morning routine, which is arguably one of the most potent brighteners and antioxidants.

Our Top Tips: 

1. Invest in serum: When you hit 30, it’s time to “invest in a serum,” as they deliver a higher concentration of active ingredients. Because serums are made up of smaller molecules, they can be absorbed at a much deeper level. 

2. Use retinol:  Don’t forget to apply it around your neck and collarbone too, as this skin is extra sensitive to collagen loss aka skin sagging.

3. Be gentle: You need to be extra gentle when you apply products as your skin is becoming more practice of gently patting products into your skin. Giving yourself a facial massage daily (do it while you apply a serum or a face oil) can also help stimulate collagen, while the soft fluid movements can boost lymphatic drainage.

Ingredients to look for: Vitamin C, vitamin E, Ferulic acid, chamomile, hyaluronic acid, and collagen.

Check out these great products for skin care in your 30's:

Vitamin C Serum	Vitamin C Cream	Hyaluronic Acid Serum
Neck Cream with Hyaluronic Acid	Retinol Serum	Cucumber Face Scrub